Swim WHERE. 2020, When female entrepreneurialism is a social norm

I recently had the pleasure of taking on the role of Project Manager for the Ocean Eyes Swim campaign shoot. 

Wowsers, what a day!

Early mornings, the Ocean, collaborating with other entrepreneurial creatives - I live for it all!

Admittedly, the swim brand is mine; and whilst my involvement with the shoot was primarily for the promotional imagery for that, it also provided an outlet all 4 of us girls involved to flex our entrepreneurial muscle!

Both Kath and Jenna are reputable fitness industry titans, both hell bent on breaking the social norms around women in business - my favourite!

Kath is a qualified and respected fitness and posing coach with clients all over the country, proving to women everywhere that lifting heavy is not something they need to be scared of. 

Jenna is a qualified nutrition coach educating people from all walks of life how to enjoy fulfilling and maintainable human nourishment and is smashing ridiculous, unhealthy food habits one fad diet at a time.

And Braidee - the photographer behind the amazing images is another example of an absolute girl boss flexing some serious creative muscle and producing some of the most stunning fitness images I personally have seen!

The entire morning was a giant collaboration of positive female energies with all of us contributing to this one project to attribute to something that ultimately, we could all use as a tool to build our own empires.

I know I walked away from that shoot with new friends who inspire me and a huge sense of accomplishment I am sure was a shared feeling between us all!

See these female owned empires for yourself!

Jenna: Nutrition Coach 

Kath: Online Coach

Braidee: Photographer

Bo: Swimwear